Live window models returning to Water St.
By STEVE CARTWRIGHT
Staff Writer
Kennebec Journal & Morning Sentinel Friday, April 06, 2007

AUGUSTA -- Live female models are returning to Water Street, and they will be wearing -- well, something.

On Saturday, a former comic book store known as Wallcrawler is reopening as ArchEnemys, a shop specializing in latex dresses, stiletto heels and racy lingerie. Young women, calling themselves Archangels, will model fashions in the windows of the renovated storefront at 182 Water St.

It's just a year since the closing of Spellbound across the street, a lingerie business that also used scantily-dressed models and attracted a flurry of media and other attention, including criticism that the display was too risqué.

ArchEnemys -- a pun on the arch in your foot -- doesn't use the word sexy in its advertising. But the wall posters of women in various poses and the fancy red, pink and black undergarments suggest that the merchandise is about looking sexually provocative.

"Augusta may not be ready, but we're ready," said Carrie LaChance, 21, co-owner of the business with husband Nate, and herself one of the Archangels. A poster of her wearing a black bikini and sprawled across the front of a yellow sports car hangs on the wall.

Nate LaChance, 37, is the photographer. He met his future wife when she agreed to model for him. "It's going to be quite a wild ride," he said, referring to their business venture.

Carrie LaChance, a Dover-Foxcroft native, said she attended cosmetology school and worked in a salon for nine months. "The life that I am living now is so much more exciting," she said. "Modeling is my true passion."

She uses her hairdressing skills to help other models.

"All of our models are highly trained," she said. "They're very professional, very classy." She said ArchEnemys isn't about pornography. "We're close to the edge, but we haven't crossed it. Once you do, you can never go back."

Her sister Archangels are Danielle McQuillan of Winthrop, Shayna Fergerson of Waterville and Brittany Prescott of Ellsworth. Models will not be nude, LaChance said.

"It's all about the clothes and the footwear," said LaChance, who was wearing a clingy black latex dress and very high heels. "It's not just about stuff to wear in the bedroom."

Peter Thompson, president and chief executive officer of the Kennebec Valley Chamber of Commerce, said Thursday he hadn't heard about the return of live models to Water Street.

"I hope it's a business that presents itself in a manner that is going to be acceptable to people," he said, adding that if it attracts more people to shop downtown, that would be good news.

Carrie LaChance acknowledged that "people aren't really used to this sort of thing."

Nate LaChance, who grew up in Winslow, said the business is a dream for him after working as a landscaper, drywaller, disc jockey and bouncer.

Do family members like what he's doing? Mostly, he said. But his late father, ex-Marine and Vietnam veteran James LaChance, was skeptical for awhile. Eventually, Nate LaChance said, he showed his father the Web site, and the senior LaChance accepted what his son did for work.

A check on ArchEnemys Web site, where merchandise is for sale, shows several Playboy magazine-style poses, but no nudity.

There is a fashion show featuring latex dresses, which appear hot in both senses, starting at 8 p.m. Live photo shoots of models will take place in the on-site studio and the public is invited to watch and to meet the models, Carrie LaChance said.

Steve Cartwright -- 623-3811, Ext. 435

scartwright@centralmaine.com


Reader comments

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Joe Schmoe of Augusta, ME
Apr 6, 2007 7:38 AM
Well I wish you good luck in your new business venture. Unfortunately there are some folks, and I'm not one of them mind you, that will attempt to stifle your artistic freedom to advertise your wares. Though they claim that they are only trying to protect our children, our children see considerably more provocative material on the nightly television.

I hope I get a chance to drive past your store before they close you down.
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Possum of Manchester, ME
Apr 6, 2007 8:37 AM
I'm so excited, amidst this age of narcissism, anorexia, and obsession with cosmetic surgery, that we are encouraging young people to have a "passion" for modeling, which essentially means that you passionately desire to have everyone ogle your exterior self, forcing you to have to be obsessed with it as well. It's also wonderful to see business people who pose, scantily clad, alongside sports cars...after all, women have long been equated with objects, particularly ones that can be used by men to show off their machismo. Welcome to Augusta! Let's revitalize downtown by plunging it back into the 1950's.report abuse
Tina XX of Augusta, ME
Apr 6, 2007 8:38 AM
This is just what the city needs. Another new harlot store. Women won't go in to buy because they're too disgusted at the notion and men will just go in to look because they never know their womans size anyway. Kids will go in to get their kicks and grandparents will be having a fit!

Close this before it even gets started please. I don't need my daughter thinking she can model at a place like this for money someday as a career!
Women don't need to lose their husbands to cheating and feel like they've been put to shame anymore than they already are.
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RodAgain of Augusta, ME
Apr 6, 2007 8:46 AM
The Christian civic league has a problem turning their heads away when they don't like something. I'm sure they will need to screw this up too.report abuse

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